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MC-202 Latest Exam Practice | MC-202 Certification Sample Questions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q102-Q107):

NEW QUESTION # 102
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A. SQL Query, Decision Split, Data Designer
B. Journey Builder Entry Source, Filter Definition, Segment Builder
C. SQL Query, Filter Definition, Journey Builder Entry Source

Answer: C

Explanation:
To segment data based on specific criteria such as recentpurchases and excluding certain customer statuses, Northern Trail Outfitters should use the following tools:
* SQL Query: This tool allows for complex data manipulation and filtering. You can write a query to select customers who purchased a camping tent orfoldout camper in the last week and exclude those with a 'silver status'.
* Filter Definition: This tool can be used to create a filter based on the SQL query results to further refine the target audience.
* Journey Builder Entry Source: This can be used to input the segmented data into a journey for further actions, such as sending targeted emails.
Reference: Salesforce Marketing Cloud Documentation on SQL Queries, Filter Definitions, and Journey Builder Entry Sources

NEW QUESTION # 103
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Pending tab in Content Builder
B. Tracking tab in Journey Bulkier
C. Overview tab in email Studio

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Email Studio Overview and Send Management

NEW QUESTION # 104
A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A. Behavioral Triggers
B. Journey Builder
C. Automation Studio

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder and CRM Integration

NEW QUESTION # 105
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A. Enhanced Dynamic Content
B. Einstein Coy Insights
C. Einstein Content Selection

Answer: C

Explanation:
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.

NEW QUESTION # 106
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A. Requirement to have Custom URLs on Cloud Pages
B. Requirement to have Custom URLs on images hosted in Marketing Cloud
C. Sending. Volume > 250,000 Email/Month

Answer: C

Explanation:
A key differentiator for requiring a dedicated IP address is the sending volume. When an organization sends more than 250,000 emails per month, it benefits from a dedicated IP to establish a consistent sender reputation, which can improve deliverability rates and sender reputation management.
Reference:Salesforce Marketing Cloud Documentation on Dedicated IP Addresses

NEW QUESTION # 107
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